Gamize

Branding a gamification platform where game mechanics drive real business results.

2024

Project: Brand Identity
Role: Brand & Visual Design

Overview

Where fun meets business.

Gamize is a gamification SaaS that helps businesses acquire, engage, and retain customers through interactive rewards campaigns. The brand had to hold two things at once - energetic and game-like on the surface, credible enough to sell into serious businesses underneath.

Purpose

What drives Gamize

Gamize exists to make engagement effortless.

Here's the thinking that shapes everything the brand does.

Mission

To empower businesses through gamification turning engagement into measurable results across diverse audiences.

Vision

To be the global leader in gamification: transforming how businesses connect with their audiences, and building lasting relationships through play.

Concept

Core Flux

The identity had to feel like play without losing its edge. The mark solves that in a single shape.

Design

The arrows are designed with a modern and sleek look. A square with a small gap left intentionally to symbolize the open space for Creativity.

Symbolism

The arrows pointing in opposite directions symbolize forward movement and the focused effort in guiding users towards their goals.

Identity System

Color

Core Flux Palette

Our color palette is thoughtfully designed to embody the spirit of our brand. The primary red signifies passion, while the primary orange represents creativity, both reflecting our key values.

Together, these colors form a bold and dynamic visual identity that not only captures attention but also resonates deeply with the innovative and energetic nature of the gamification industry.

Black

HEX : #0E0E0E
RGB : 14, 14, 14

White

HEX : #FDFDFD
RGB : 253, 253, 253

Grey

HEX : #A3A3A3
RGB : 163, 163, 163

Gradient Color 1

HEX : #FEA10E
RGB : 254, 161, 14

Gradient Color 2

HEX : #C81002
RGB : 200, 16, 2

Gradient Color 3

HEX : #801F01
RGB : 128, 31, 1

Red

HEX : #BD1100
RGB : 189, 17, 0

Dark Grey

HEX : #454545
RGB : 69, 69, 69

Branding Orange

HEX : #E24606
RGB : 226, 70, 6

Typography

Futura

FUTURA is an iconic typeface. Futura is made up of geometric shapes (circles, triangles, squares), representing function over form. Futura is unique because it works well both in print and digitally, as well as in large and small sizes.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

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Brand Assets